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Looking to do more for your organization?

    September 2016

    Survey Provides Details on Perpetual Payment Plans

    This spring, enSYNC Corporation embarked on a study to find out how associations and nonprofits were using recurring dues and installment plans to collect dues and donations from their members....
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    August 2016

    Hot Commodity: Perpetual Memberships Gone Wild!

    We talk a lot about the for-profit model of perpetual memberships. Time to take a look at some of those and see if there are other lessons we can glean.
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    August 2016

    AARC Estimates $100,000 Savings

    Raise your hand if you are someone who believes that consultants bring a lot of hot air and not a lot of cold cash back your way for the trouble. We sometimes have the perception that time spent...
    August 2016

    Are You Marketing Like It’s 1999?

    Perhaps nothing has changed as much in recent years as the marketing communications functions in our associations. Yet most of us in the nonprofit world have been slower on the uptake than our...
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    June 2016

    6 Signs Your Organization Could Use a Check-Up

    The busyness of work sometimes gets in the way of doing our jobs. We simply get going on a track and when we step off we see that we were only going in circles.
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    June 2016

    Find Out if You're Ready for the CAE Test (Or Could Pass It Again!)

    The CAE examination – leading to the Certified Association Executive designation – is “designed to elevate professional standards, enhance individual performance, and identify association...
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    May 2016

    Ponder This Before You Dump Your AMS (Especially #2)

    Name the biggest frustration you have as an association professional. Let’s all say it together on 3.  1 . . . 2 . . . 3 . . . technology.
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    May 2016

    How to Fast-Track Your Association to Irrelevancy in One Easy Step

    We’re big fans of the Race to Relevance by Harrison Coerver and Mary Byers, CAE. There is a lot of wisdom packed in that book, all aimed at helping associations make radical changes in order to be...
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    April 2016

    In Pursuit of the Perpetual Member

    We invented membership. We own this stuff. We built it and own it and live it. Members are our life.