Association | Association management | Membership engagement | Imis
May 3, 2019|
It's time we take a page from the for-profit world, people! Members today shop, consume, and purchase services in a whole new way. Associations and nonprofits have some lessons to learn.
We've got the #1 selling software tool you can use to ensure continuous and lifelong membership.
Members don't grow on trees. And they don't join organizations like their daddies did.
Perpetual membership works. What is it? It's about being a customer for life. Look at Netflix. Look at Survey Monkey. Look at Just Fab. Look at Amazon Prime. These are the services you use, and the ones your members use too.
Let's look at how buying decisions are made today - be it for TV viewing or a membership. A set-it-and-forget-it renewal path benefits them and benefits you.
Make it easy for members to join your organization, get in the perpetual pipeline, and then you'll never have to worry about chasing them for renewals again.
Member-get-a-member programs? Advertising in trade publications? Discounts to your meetings?
Those might gain you a new member, but then you have to start the sales process all over again the next year.
What if you could sign up a member and get them on a perpetual membership path - allowing them to opt in to an auto-renewal process or a monthly draft that requires them to take action in order to cancel?
You’ll get the following benefits:
AutoDraft is the #1 iMIS add-on for creating and maintaining automatic renewal programs and installment payments.
By using Authorize.net with tokenization, you'll maintain complete PCI compliance.
Learn about one organization that brought in over $500,000 in renewal income through the AutoDraft program.
Association Guru Mary Byers says that perpetual memberships are the "big thing" in associations today. "If you just do one thing for your association this year, make sure it's transitioning your members to auto-renewal."
"We attribute $500,000 in recurring dues to AutoDraft" ... "Immediately 4% of our members signed on to the installment dues payment plan we offered. That means we'll never have to contact them again to remind them to renew their dues.- Allen Atwood (Texas Medical Association)
Mary Byers is well-known in association and nonprofit circles. As the author of Race for Relevance and Road to Relevance, she understands the unique challenges and opportunities for our community.
At the recent National iMIS Users Group Discovery Conference, she noted that if you aren't doing auto renewals, you're doing yourself a disservice and missing out on opportunities to reduce attrition, bring in renewals faster, and get results for higher retention.
No more chasing members for annual dues payments.
What's the perennial complaint? Dues are too high!
With an installment payment option you can erase those concerns. Give members the option to pay monthly, bimonthly, quarterly - you set the schedule.
We use tokenization through a partnership with Authorize.net. This assures full PCI Compliance.
We also have linkages with gateway provider PayPro Flow.
We make sure your members money is safe and you are following regulatory requirements.
Members will have the flexibility to pay when they want if you offer an installment program.
And you have the option to add a convenience fee - if you wish. It's up to you. Flexible for the member; flexible for you.
You'll get a monthly subscription to the AutoDraft product and the support you need to get it up and operating.
A truly unique membership growth strategy
Perpetual memberships appeal to Millennials, who are used to subscription services, self-service memberships, and pay-as-you-go models. To gain traction in your membership strategies with younger members, try this for-profit model of commerce.
Pricing based on the number of iMIS licenses you hold.
Mark’s enthusiasm spreads wherever he goes. His specialty is learning all about your organization and sharing ideas for best practices.
At enSYNC, we want to empower associations and nonprofits to make well-educated decisions. If you want our industry knowledge (and other free guides) sent directly to your inbox, fill out the form below.