Data Audits for Optimum Engagement
Data continues to be increasingly important for success. Accurate, quality data, that is.
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What is an organizational data audit?
If you don’t have confidence in the integrity of your data, you can miss important opportunities for both member growth and member engagement. According to Gartner, 40% of all data analytics projects will relate to an aspect of customer experience. This means you need correct email addresses as well as information organized for targeted communications and content.
Data audits are essential. enSYNC’s team will help you:
Correct human errors in input
Assess overall data quality
Organize your data effectively
Structure your data for maximum efficiency
Review automated systems to ensure they’re working properly
Evaluate data security
We’ll also talk about where your data is stored; is it simply in your AMS or do you have data assets elsewhere that you’re concerned about? We’ll help you get organized and accurate.
But an audit to improve your confidence in and the quality of your data isn’t just about accuracy. An audit could uncover silos, access issues, or areas where a greater depth or breadth of collection would be helpful.
Regular data audits will ensure you maintain data integrity and will let you to flag issues requiring attention.
Our strategic assessment services, endorsed by TSAE, help you reset your baseline before implementing new technology. We’ll help you maximize your technology systems by prioritizing your organization’s goals, identifying any obstacles, and creating a customized plan to meet your objectives.