The Advantages of Grassroots Advocacy Software

The Benefits of Grassroots Advocacy Software

Many nonprofits rely on various software to advance their initiatives. Whether it be fundraising or communications software, nonprofits need software that provides tangible support for its volunteers, donors, and communities. 

Knowing that, you may be wondering why your grassroots initiative needs grassroots advocacy software in addition to (or maybe instead of) these other softwares. 

Grassroot nonprofit endeavors rely on communal organizing much more than other varieties of nonprofits. This involves sustaining the momentum of existing efforts while trying to reach new participants and advocates. 

The benefits of advocacy software can be detected through several changes in engagement rates, action rates, and participation in fundraising campaigns. 

As such, you’ll find out the distinctions between grassroots advocacy and other forms of nonprofits, how grassroots advocacy software can improve the effectiveness of grassroots advocacy campaigns, and how to go about choosing what’s right for you. 

Knowing that, you’ll be able to amplify your grassroots initiatives to grow strong relationships and get you closer to achieving your grassroots initiatives.

What Counts as Grassroots Advocacy?

Grassroots advocacy relies on the distribution of information about a cause to effect change. This change can be large in scale like legislative change at federal levels or smaller scale like implementing change to corporate culture. 

Regardless of the scope of grassroots efforts, its goal is different from nonprofits. Benefits of change may BE financial, but fundraising is hardly the primary objective. The goal of advocacy is to bring about change through communal support. 

This involves amplification of message more than the generation of funds (though that is a key component of maintaining the organization itself). Subsequently, grassroots advocacy is about disseminating a message, recruiting, and mobilizing.

Understanding that action and awareness are key fundamentals of grassroots advocacy changes the best type of software for these groups. While donation software is helpful in fundraising, it doesn’t contribute much in the way of digital advocacy.

How Online Advocacy Software Can Advance Your Advocacy Initiatives

Most successful grassroots initiatives involve a call to action, resounding through sympathizers and mobilizers, and a demonstration that proves how many people are invested in the cause. 

Mobilization can only be implemented successfully through engagement. In this age, that requires digital communication. You could be starting online petitions, organizing demonstrations, or convening in an action center to show a united interest. 

You can’t do any of that without digital advocacy software. Well, you can, it would just be much harder and potentially less successful. 

Advocacy software keeps track of participation and member data, manages electronic payments, and communicates across various platforms to let everyone know about progress and needs still to be met. 

A grassroots campaign requires numbers. Let the advocacy software do the grunt work for you so you can focus your organization’s attention on its goals. 

That way your advocates show up in droves, call attention to your cause, and prove to the people you’re trying to convince that you’ve got invested numbers on your side. This effort will go a long way toward solidifying relationships with legislators, lobbyists, and corporate representatives. 

Getting the word out requires social media, email blasts, and the facilitation of advocate engagement. With the right software, event management and communication can be simple.

How To Go About Choosing The Right Grassroots Advocacy Solution

The best way to go about determining which advocacy software solution is right for you is to identify your needs first. Whether that’s identifying weaknesses or potentials for growth, knowing those will point you in the right direction. 

Every grassroots effort has communication and mobilization as its directive. Knowing that, these features should be considered when weighing your options. 

Action Alerts

The best way to increase participation is to make it easier on your participants. 

Through action alerts, you can choose a medium to reach a list of people and recommend an action as simple as signing a petition or attending an event. 

These messages are a call to action and spell it out for the recipient to reduce disinterest or a lack of response. 

Supporter Management Tools

It’s imperative that you have your contacts updated, accessible, and easy to communicate with. With advocacy software that lets you filter by characteristics, that makes it easier. 

Consider trying to organize an event. It would be helpful to have a list sorted by region (zip code, city, or even state), age, and prior participation. Most popular software offerings include comprehensive reports presented in dashboard reports for easy access to you. 

This will create curated supporter lists for different criteria. Grassroots advocacy efforts are more successful when advocacy organizations aren’t just blaring the same message to the same people, but are able to tailor the message and requests to those most likely to respond.

Mobile Compatibility

Many supporters will respond to text messages sooner than Facebook blasts or other social media campaigns so mobile compatibility is important. 

Federal legislators are changing their relationships with their lobbyists and constituents not based on letters to your congressman but social media campaigns organized by advocacy professionals and those rely on easy, mobile integration. 

Ease of Communication

Transition can be a rough time, especially if you’ve never used digital advocacy software. Take this opportunity to try out demos, free trials, and don’t hesitate to reach out to the customer service of different softwares to determine what fits best. 

If they’re helpful during the transition, especially from trials to onboarding, you’ll know that you’ve at least got a reliable team on call.

Grassroots Advocacy on the Brink

Considering the increased reliance on digital platforms, everyone’s sitting up and taking notice of grassroots advocacy software and its implementation in advocacy software solutions. 

Levels of government see a shift in grassroots advocacy and its effectiveness on government relations and corporate relationships. As such, advocacy software’s usage rate is higher than ever. 

A report indicates that its growth is on the rise and the competition in the market is fierce. A competitive market makes for a wide array of pricing options, so there’s no better time to shop for this hot software.

Grassroots Advocacy on the Brink

Considering the increased reliance on digital platforms, everyone’s sitting up and taking notice of grassroots advocacy software and its implementation in advocacy software solutions. 

Levels of government see a shift in grassroots advocacy and its effectiveness on government relations and corporate relationships. As such, advocacy software’s usage rate is higher than ever. 

A report indicates that its growth is on the rise and the competition in the market is fierce. A competitive market makes for a wide array of pricing options, so there’s no better time to shop for this hot software.

Better Advocates for a Better Tomorrow

If you’re looking to increase the effectiveness of your grassroots advocacy to better generate change, invest in grassroots advocacy software. It will help with organization, mobilization, and get you on the path to completing your long term initiatives. 

Download this free Playbook for Advocacy Associations to discover more tools designed to help your nonprofit reach its goals.