Video: How to Personalize the Member Experience

When it comes to goals like recruiting more members, increasing renewals, getting event registrations, and generating non-dues revenue, meaningful engagement with members is more important than ever. The key to this engagement is personalization and throwing away the old one-size-fits-all approach.

We’ll learn how to identify meaningful interactions like website visits, email activity, community interactions and marry with data from an AMS or CRM to trigger a personalized member experience.

Join Shayna McGroggan, Marketing Automation Manager at Higher Logic, as she explains how to bring a personalized experience to the members of your organization.