Online reviews affect virtually all buying decisions. Provide unexpected new value to members and empower them to make smarter workplace purchases with your own review portal.
Communities create a trusted space for members to share information. Today’s buyer is accustomed to consulting reviews before making personal buying decisions. An independent analysis of communities reveals that approximately 20% of discussion posts are requests for reviews and recommendations on workplace products and services.
With a B2B review site, you can create a trusted venue for your members to rate and review the vendors that they use at work, and present this data in a way that is familiar and informative for today’s buyer.
Your members want meaningful buying information, and you have the power to provide it. Create a collaborative environment where members feel that they can trust community reviews.
Deepen your engagement with your members through the online review portal. They’ll make new connections, feel more satisfied with purchases, and remember how you helped them out.
Every organization that shares a review OR gets reviewed is a potential member. Build new revenue by working with community partners to polish their reputation on your review portal.
“Purchasing professionals turn to their fellow association members for recommendations and reviews when making B2B buying decisions. As millennials gain more purchasing power at work, the expectation to read online reviews on the buying decisions they make for their employees will only increase.”
Your review site can integrate with your iMIS engagement management system, sharing login authentication and profile information.
Partner with the vendors being reviewed to earn advertising and sponsorship revenue, allowing them to boost their views on the site.